Australia tops backpacker bucket list

DESPITE the strength of the Aussie dollar and competition from other destinations, backpackers still rate Australia at the top of their “bucket list”, a major tourism conference has been told.

However, a new survey has found we need to improve the product being offered, and lift our standards of service.

“Australia remains a highly desirable place for the backpacker market, it’s a dream destination for those looking for excitement and adventure,” Australian Tourism Export Council (ATEC) Managing Director, Felicia Mariani said.

“What we have to ensure is that, as a destination, we continually strive to provide competitive products and experiences with high quality service standards that will keep us ahead of the competition.”

Ms Mariani

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told the ATEC Backpacker and Youth Industry Conference at Airlie Beach today the survey of almost 1000 backpackers undertaken by ATEC and Tourism Australia and facilitated by internet cafe network Global Gossip, showed Australia was a key part of a multi-destination backpacker trip and is highly anticipated on their itinerary.

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